A Bit of Fry and Kinetic Type

Here's are two great example of how kinetic type can be used to enhance the overall message of the words being animated. Both of these audio clips come from the British actor, comedian, and know-it-all Stephen Fry. However, their design is very different.

Although the animation and type selection of this first video is not at all too thrilling, the final reveal is quite interesting. It becomes apparently during the move that something is going on with the placement of the individual words, but it isn't fully clear exactly what is happening until the end of the movie. You can see that a lot of time and attention went into planning and creating the overall design before any animation took place. I think the overall design and animation serves to enhance Mr. Fry's statement, that the use of language should considered in context.

The second video is much more aesthetically interesting. Again, the animation of the words and the treatment of the type enhances the content of the video. However, in this case, it is the rhythm and pace of the audio that is reflected in how the type is animated. Certain words are highlighted in a different color or singled out in a different type face that reflects their meaning. These aesthetic choices also serve to enhance the importance of certain words at a certain time or in the context of the video as a whole.