Kinetic Type in Advertising

While watching TV tonight, I saw an interesting commercial that used kinetic type in an effective manner. Although the commercial also implements other animation elements, such as shifty eyes and a steering wheel, the use of type to imply the image of an arm is useful in conveying the overall message of the commercial. The type is legible for as long as it needs to be, and then it gets lost in amongst all the other arms fighting for the steering wheel. It is a simple and effective way of communicating that many factors can influence your decision making.